Drawing inspiration from both luxury lifestyle and street culture, DOPE's clothing and accessories have built a unique following including tastemakers and music icons alike.
The brand's initial lines and boutique built a community of likeminded individuals that saw DOPE as more than just a brand, but as a lifestyle. Selfproclaimed as the Bougie Crew, the founding members embodied DOPE's progressive style and growing presence in the streetwear industry.
With an extended line now including accessories, cut and sew, and snapbacks, DOPE set out to build a flagship boutique on the iconic Fairfax Avenue in Los Angeles and to extend the reach of the Bougie Crew.
Today, the Fairfax location has become a streetwear staple filled with DOPE’s latest pieces including beanies, pullovers, and intricate cut & sew. Featured in international publications and music videos, and selling at accounts across the globe, DOPE is taking the Bougie Crew worldwide.