In 2012 IDC group in Hong Kong and Blinker brand in Taiwan decided to launch a small line of unique hats into the local Asian market. Within 6 months the hats were featured on hypebeast.com and began appearing on import to exclusive retailers in UK and the US. Some fashion and music celebrities quickly jumped in to support the underground startup and before they knew it, the small start up went global.
Hater can now be seen in several larger retailers while still maintaining close ties to their boutique roots. The brandís unique flavor has now set a new benchmark for trends in snapback design worldwide.